Partnership and Strong Heritage

Our journey began in 1974 with the establishment of Lassa, and in 1988, we became Brisa through a partnership between Sabancı Holding and Bridgestone Corporation, one of the world’s largest tire manufacturers. Drawing strength from both our local roots and our global partnership, we have been leading Turkey’s mobility transformation for over half a century.

Production Power and Technology

At our smart production facilities in İzmit and Aksaray, we produce 13.5 million tires annually with more than 3,000 employees. In our certified R&D Center in İzmit, Turkish engineers design high-performance, innovative tires. Meanwhile, in Aksaray, we implement pioneering Industry 4.0 applications in Turkey, utilizing robotics, artificial intelligence, big data, and augmented reality technologies.

Global Strength

Brisa owns the most extensive dealer network in Turkey’s automotive sector. With more than 1,200 sales points nationwide and Lassa’s presence in nearly 90 countries with over 6,000 points of sale, we connect with our customers across the world. Through this strong export performance, we expand our global presence while contributing to Turkey’s economy.

Products and Services that Empower Mobility

At Brisa, we see mobility as the key to the future and shape our solutions around this vision. Through our Bridgestone, Lassa, and Dayton brands, we offer a wide range of products for passenger cars, heavy commercial vehicles, agricultural, and industrial machinery. We are developing tires compatible with electric vehicles to meet the mobility needs of tomorrow, today.

We also serve diverse segments with brands such as Kinesis for forklift tires, Firestone for agricultural tires, and Bandag and Veloxia for retreading solutions.

Our ambition to lead in mobility grows beyond tires through our comprehensive service network. Across Turkey, we provide quick maintenance and service through Otopratik and Propratik, while Lastik.com.tr brings our products and services directly to customers through digital channels. Profleet offers fleet management services that enhance operational efficiency for businesses, while Mobilfix provides on-site maintenance for fleets. Lastik Oteli ensures safe tire storage, and Filofix road assistance keeps commercial vehicles on the move. Brisa Transformation Academy acts as a hub for knowledge and development, empowering mobility transformation through our people and partners.

Leadership in Mobility Transformation

Today, we are not only a tire manufacturer but also a mobility leader. At the heart of our 2030 roadmap lies the goal of enhancing our mobility solutions. With the acquisition of Arvento, a leading vehicle tracking systems company, we integrate our tire products and service network with fleet management systems, offering customers digital tracking, data analytics, and smart services.

We also design special tires for electric vehicles and provide maintenance and charging services through our Otopratik mobility centers, building the mobility of the future today. For us, mobility goes beyond tires; it is a holistic approach that covers every moment of our customers’ journeys, ensuring a seamless, safe, and smart experience. Through this vision, we continue to create new business and growth opportunities, diversifying our services every day.

Sustainability-Oriented Approach

We build all our operations on the foundation of sustainability. As an integral part of our corporate culture, our sustainability management is supported by communication, audits, and measurable action plans.

Our strategy focuses on three pillars: transition to a low-carbon economy, transition to a low-contact economy, and cultural and social transformation, all aligned with the United Nations Sustainable Development Goals (SDGs).

Brisa is proud to be the first company in Turkey whose long-term emission reduction targets—based on the 1.5°C scenario—have been approved by the Science Based Targets initiative (SBTi). We are also recognized in the Gold category by EcoVadis and ranked among global leaders in CDP Climate Change, Water Security, and Supplier Engagement assessments.