- Who We Are
- Corporate Presentation
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Our Products and Services
- History
- Awards
- CEO Message
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Management
- Brisa Museum
- Ethical Principles and Policies
- R&D Center
- Smart Production
- Mobility Solutions
- Digitalization Journey
- Entrepreneurship
- Tire Testing Laboratory
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Corporate
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Presentations & Reports
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Investor Tools
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ESG
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Corporate Governance
- Our Reports
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Our Sustainability Approach
- Management Fundamentals
- International Evaluations & Achievements
- Let The Cranes Fly
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Development Journey
- Future of Work at Brisa
- Job Opportunities
- Internship
- Hiring Process
- Equality and Diversity
- Employee Loyalty
- Tyre Brands
- Fast Fit Services
- Sales Channels
- Fleet Services
- Board of Directors
- Executive Board
- Corporate Information
- Shareholder Structure
- CFO Message
- Material Disclosures
- IR - Contact Information
- Investor Presentations
- Annual Reports
- Financial Statements & Independent Auditor's Report
- Summary Financial Information
- Earnings Release Reports
- Share Information
- Analyst Coverage
- Capital Increases and Dividend Payments
- Investor Calendar
- Management Basics
- Sustainability Principles Compliance Report
- Board of Directors
- Executive Board
- General Assembly
- Independent Auditor Information
- Articles of Association
- Corporate Governance Compliance Report
- Committees
- Policies
- Sustainability Management
- Management Structure
- Environment Approach
- Our Material Issues
- Contribution to the Sustainable Development Goals
- Climate Transition Plan
- Training and Development
- Talent and Performance Management
- Recognition and Rewarding
- Volunteering
- Academic Case Studies
About Us
Who We Are
With our journey, values, and future-driven vision, we are Turkey’s leading tire manufacturer and a company shaping the future of mobility. Our journey began in 1974 with the founding of the Lassa brand. In 1988, through the partnership between Sabancı Holding and Bridgestone Corporation, we became Brisa — taking on a pioneering role in Turkey’s industrialization and mobility transformation. Today, we combine our deep-rooted experience in tire production with innovation, technology, and sustainability, operating not only as a manufacturer but also as a mobility solutions company.
With our production facilities in Kocaeli and Aksaray and more than 3,000 employees, we produce at world-class standards using smart technologies — continuing to be the trusted companion of millions of drivers through our brands Bridgestone, Lassa, and Otopratik.
Our Awards
In everything we do, we aim higher.
Thanks to our focus on sustainable growth, technology, and people, we receive numerous national and international awards every year.
Through Arvento Mobile Systems, we lead the digital transformation of fleet management, enhancing our customers’ operational efficiency with data analytics and smart systems.
In sustainability, we hold top-tier ratings on respected global platforms such as CDP, EcoVadis, and the ISO Green Transformation Awards — standing out with our energy efficiency, carbon reduction, and water management performance.
In innovation and R&D, awards from organizations such as TÜSİAD SD², IDC, OSD, and Bilişim 500 reflect the technological edge we create from production to digitalization.
We are also proud of our employer brand: with recognitions such as the ATD Best Awards, Newsweek Most Loved Workplaces, and Stevie Awards for Great Employers, Brisa is among Turkey’s top employers. Our achievements in data analytics, digital transformation, marketing, and social responsibility are recognized by the industry’s most prestigious award platforms. Our success stories with brands across platforms such as Brandverse, Sales Network, and Istanbul Marketing Awards reflect our innovative and human-centered approach. Each award is a symbol of our passion, the value we create together, and our determination to move forward into the future.
Our Social Impact
For us, mobility is not just about moving from one place to another — it’s a journey toward realizing human potential.
That’s why we see mobility not only as products and services but as a field of transformation that connects education, sports, technology, culture, and nature.
We believe true movement happens when all parts of society move forward together.
We work to help young people turn their dreams into reality, to ensure women can participate freely in all areas of life, to empower society through knowledge, and to protect the sustainability of nature.
Together with our volunteer employees, business partners, and NGOs, we bring to life projects that create strong social impact.
With every project, our goal is to support social development, strengthen equal opportunity, and build a future where movement is inclusive for everyone.
Message from Our CEO
At Brisa, we are on a transformation journey focused on digitalization, innovation, and sustainability.
From production to services, from our supply chain to our people, we aim to create value at every step while making a positive contribution to the environment and society.
As one of the pioneers of the mobility ecosystem, we bring together technology, data, and human focus — shaping the mobility of the future, today.
Haluk Kürkçü
Our Products and Services
At Brisa, we create solutions for our customers across every area of the mobility ecosystem.
Through our Bridgestone and Lassa brands, we offer drivers safe, durable, and environmentally friendly tires; through our Otopratik and Propratik service points, we provide end-to-end vehicle maintenance.
With Arvento Mobile Systems, we lead the digital transformation of fleet management, enhancing customers’ operational efficiency with data analytics and smart technologies.
And through services such as Lastik.com.tr, Tire Hotel, Probox, and Mobilfix, we go beyond tires to make every journey simpler and more customer-friendly.
Brisa Museum
The Brisa Museum offers an opportunity to explore a journey that goes beyond tires.
As the first corporate museum in Turkey’s tire industry, it showcases our story of transformation — from our past to the present — through the lenses of innovation, sustainability, and mobility.
Standing out with its energy efficiency and eco-friendly design, Brisa Museum offers visitors an inspiring and interactive experience.
Corporate Presentation
Our corporate presentation provides up-to-date insights about Brisa — our business model and the value we create for society — all in one document.
Inside, you’ll find an overview of Brisa’s production power, sustainability strategy, brands, and social impact projects — offering a concise and current look at who we are.
We leave our mark to life for a sustainable journey
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