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History of R&D in Brisa


In Brisa R&D activities started following the incorporation of the Company and gained momentum following the establishment of ARGESA (abbreviation in Turkish for R&D – ARGE – and Sabanci Group – SA.)


The groundbreaking for ARGESA took place in October 1985. As stated by late Mr. Sakıp Sabancı, the founder of the Group, to business partners, ARGESA was established to develop technology, took part in technological competition and to be able to produce its own technology. Under the hard conditions of the eighties, the construction of ARGESA started on a covered area of 8000 square meters stretching over a land of 13,000 square meters. When the initial construction started, it was targeted that this establishment which was envisaged to work along with KordSA should be equipped with research, data processing, experiment, conference and auxiliary service units and be geared with the latest technological facilities. With this vision, ARGESA completed all its investment in 1987 and started its operation as of 1988.


Through ARGESA Brisa started to perform numerous pre- and post-tests and controls in its own laboratories, using its own machinery, which were previously done abroad. The joint venture agreement signed between the Bridgestone Corporation and the Sabanci Group the same year ARGESA started its activities, speeded up the progress in Brisa R&D, leading to effective results development of new products, improvement of quality of existing products, decreasing the costs, utilizing new material and techniques. ARGESA, employing nearly 100 experts at that time, with its computer-aided laboratories and exclusive information center linked to relevant data bases worldwide, played a key role in transfer of technology between Bridgestone and Brisa. ARGESA formed a strong link for Brisa with Bridgestone's technical centers in Tokyo and Rome, which contributed fast improvement of Brisa's tire technology.


In the course of time, a more integrated approach was developed within the Company, and R&D activities were decided to be covered under the newly established Technology Group instead of performing as a separate unit such as ARGESA. Brisa's R&D activities have continued with the same vision and approach since then.


The power of R&D: Brisa's pioneering products


Brisa, owner of a significant number of quality and technology awards, pioneered the following moves in tire production in Turkey, supported by its consistent R&D activities:


  • 1979: Production of the first steel belted radial passenger tire in Turkey
  • 1980: Production of the biggest domestic off-road tire in Turkey
  • 1980: Production of the first radial snow tire in Turkey
  • 1983: Production of the first steel belted van/light truck tire in Turkey
  • 1985: Production of the first wide body tire in Turkey
  • 1991: Production of the first tire of 60 series (RE88) in Turkey
  • 1992: Production of the first V-rated (240 km/h) high performance passenger tire in Turkey
  • 2001: Production of the first 4x4 tire in Turkey (Lassa Competus)
  • 2003: Production of the first asphalt rally tire in Turkey (Lassa Racing)
  • 2004: Production of the first off-road rally tire in Turkey (Lassa Rally)
  • 2004: Production of the first W-rated (270 km/h) ultra high performance tire in Turkey (Lassa Impetus Sport)


Tire Testing Laboratory


Brisa, aiming to develop and utilize new technologies at all stages of its activity, established a Tire Testing Laboratory, which the first and only officially authorized laboratory to conduct the “High Speed” and “Endurance” tests set by ECE R-30 and ECE R-54 Regulations and are applied to motor vehicles and trailers as a consumer safety measure.


Brisa Tire Testing Laboratory is authorized by the Turkish Standardization Institute (TSE), which is a public office appointed by Ministry of Industry and Commerce as a Technical Service, and reports the technical results of the tests ( “High Speed” and “Endurance” tests set by ECE R-30 and ECE R-54 Regulations) to TSE.


Based on the report of Brisa Tire Testing Laboratory , TSE submits the Ministry a technical report whether or not the tested tire can receive “Type Approval Certificate”. The numbers stated on the approval certificates are considered as identification numbers and are placed on the sidewalls of tires, such as E37 003645 branding (“E” indicates that the tire is covered by ECE R-30 / ECE R-54 Regulations; “37” indicates type approval was given by Turkey and the number "003645" indicates Type Approval Number of the tire. All tires manufactured and imported in EU countries and in Turkey has to carry a type approval number