About Us

The foundations of Turkey's industry leader company were laid in 1974 with the initiative of Sabanci Holding and its partners, and under the brand name Lassa. The establishment of Brisa dates back to 1988 with the partnership of Sabanci Holding and the world's tyre sector leader Bridgestone Corporation, which kick started the journey of the Lassa and Bridgestone brands...

 

Having received the National Quality Award in 1993 we became the first Turkish company winning the European Quality Grand Award in 1996 as a result of our superior perfomance in business excellence. Today we are among Europe's biggest top seven tyre manufacturing companies..

 

We add value to our business partners and customers through our products and services Celebrating the 40th anniversary of "Turkey's tyre brand" Lassa in 2014, our company continues to pioneer the sector and add value to its customers with its main brands namely Bridgestone, Lassa, Firestone, Dayton and Kinesis tyre brands, Bandag tyre retreading brand, Energizer battery brand, together with Otopratik, Propratik, Lastigim, Lastik Vs. and Speedy signboarded sales and services points; Bridgestone Box and "lastik.com.tr" alternative sales channels; Road Help (Bridgestone Road Friend Hot Line, Lassa Road Help, Filofix), Profleet, Mobilfix and Tyre Hotel (tyre storage service) services and Brisa Academy training channel..

 

We manufacture tyres under our brand names Bridgestone and Lassa, for passenger cars, light commercial vehicles, buses, trucks, tractors and construction equipment all in compliance with international standards regarding the safety and quality criteria as well as import Firestone branded tractor tyres, Dayton branded passenger car tyres, Kinesis solid forklift tyres produced in Sri Lanka and Bridgestone motorcycle tyres, thus offering a total of 1.800 varieties of tyres to the market.

 

By aiming to provide a well balanced product portfolio to vehicle owners with both its brands our company highlights the performance and safety criteria with Bridgestone brand while emphasizing on the parameters of economy, comfortability and durability with the Lassa brand.

 

Our products and services are provided at approximately 1200 signboarded sales points domestically. Our Lassa branded tyres manufactured with the manual labour of Brisa workers are at the disposal of the vehicle owners in more than 60 countries and at over 120 signboarded sales points.

 

At the same time, automotive manufacturers like Oyak Renault, Toyota, Ford Otosan, Fiat, Honda, Mercedes Benz, BMC, Temsa, Anadolu Isuzu, Otokar, Karsan, Türk Traktör and MAN use the products of both Lassa and Bridgestone tyres as original equipment.

 

Getting ready for our second factory in Aksaray

 

Our Kocaeli manufacturing facility is the world's largest tyre factory housed under one roof in a 361.000 m2 closed area and, one of the largest important manufacturing bases of Bridgestone Corporation around the globe.

 

We have started the preparations for our second factory, which will be established on a 950.000 m2 area within the Aksaray Organized Industrial Zone and with an investment of 300 million USD. The factory in, which we target to start production in 2018 will manufacture tyres for passenger and light commercial vehicles. In this respect we will add an extra 4,2 million units annually to our current Izmit manufacturing capacity, thus increasing our overall capacity by 30%.

 

To preserve world’s beauty for the next generations...

 

In order to meet the needs of our customers in various geographical, road and climatic conditions around the world we manufacture products of the highest quality corresponding to our sustainability approach, thus undertaking the responsibility of contributing both to Turkish economy and to overall development of our country. On the one hand we reduce our CO2 emissions and use methods during our processes, which are in harmony with nature’s balance and on the other hand we continue to sustainably contribute to our community and the environment with our "Brisa Members Educational Support Association" in the field of education, "Brisaspor Club Lassa Bicycle Team" in the field of sports, "Lassa Set Off On A Safe Journey" and "Bridgestone 2mins. For Safety" projects for safe driving, "Brisa Museum" in the field of culture, "Let the Cranes Fly Forever" project, which we implement together with WWF-Turkey contributing to biological diversity and ensuring the continuity of the crane bird species. In addition to our sustainability initiatives we undersigned the Global Compact in 2013. As the members of the Brisa Family and together with WWF-Turkey we now implement the Green Office Program, which underlines our individual contribution to the environment. Our Brisa Academy and Museum buildings, which have both obtained the "LEED Gold" certificate inspire us during our sustainability journey

 

In order to profoundly share our understanding of sustainability and our determination in contributing to the upcoming years together with the public we have prepared our sustainability initiatives for 2012 and the five retrospective years in accordance with the Global Reporting Initative-Level A and our 2013 initiative in accordance with Level-A+.

 

We Innovate your Journey...

 

This is a family, which takes great pains in contributing to Turkey’s bright future... With the inspiration derived from our vision we display a superior performance and work in order to design future journeys, which people cannot even dream of, differentiate customer experience and make it unique. With our Brisa Innovation Team, which is formed with this inspiration we focus into the future; foresee, dream and design the future’s needs and realize them as the entire Brisa Family.