Starting in 1990, Brisa's journey to Business Excellence has covered consistent improvement of management systems and the Total Quality implementations at the same time.

Brisa became the first Company to receive ISO-9001 Quality Systems Certificate in Turkey , for all stages of its activity from design to sales. Brisa, systematically adapting its work according to the developments in ISO standards, received the TS-ISO 9001:2000 Quality Management Systems certificate in 2001.

Prioritizing the awareness for the environment in its activity and pioneering environment management practices not only in Turkey but also worldwide, Brisa received BS-7750 and ISO-14001 Environment Management Systems certificates in 1995 and 1996 respectively.

Brisa, in conformity with the customer service standards, qualified for the QS Quality System certificate for automotive sector in 1999 and for ISO/TS 16949:2002 Quality Management Systems technical specifications conformity certification in 2003, re-enforcing its leading role in this field once again.

The Tire Testing Laboratory of Brisa, which is the first and only officially authorized laboratory to conduct “High Speed” and “Endurance” tests for motor vehicle and trailer tires since 1999 as set by EU Type Approval Directive no. 92/23/CE, qualified for TS EN ISO/IEC 17025 standard for “ General Requirements for the Competency of Testing and Calibration Laboratories” through inspections made by TSE.

Brisa, starting Total Quality practices in 1990, received Turkey 's first “ National Quality Award ” in 1993 established by Turkish Association of Industrialists and Businessmen (Tüsiad) and Turkish Quality Association for (KalDer), based on the same set of criteria of “European Quality Award”. In 1996, Brisa received the “European Quality Award ” given by the EFQM, verifying the ultimate achievement of the Company in business excellence through its TQM approach.

Total Quality Management (TQM)
In Brisa Total Quality Management (TQM), based on respect for people, on mobilizing creative potential of the employees effectively, on establishing constructive communications between the employees and management as well as among employees themselves to further improve integration as the Company, is identified as corporate culture by the Company's employees at all levels. TQM practices realized at all the fields of Company activity since 1990, created significant results in improving employees' quality of life, in realizing customer satisfaction, in increasing market share and in contributing to social life as a corporate citizen.

In 2003 Brisa Score Card (BSC) System was initiated, advancing further the previous practice of Management by Policies (MBP) system, and started to be implemented not only as an informative system but also serving as a Company Performance Management system.

The parameters used in BSC were reflections of Company strategy. Through selection of appropriate parameters, all the employees could be directed into a system where they could actively contribute to Company strategy and both the past and the future performance in terms of creating competitive superiority for the Company could be measured.

The BSC System helped the Company to integrate the four main fields of corporate performance – namely, finances, customer, processes and learning. At the same time, it emphasized the importance of mobilizing essential resources to develop competitive capacity in long term.