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 Brisa was originally established by the Sabancύ Group , the leading industrial conglomerate in Turkey , under the licence agreement signed with American BF Goodrich Company in 1974. The Company, a 100% Turkish investment, was named Lassa Tire Manufacturing and Trading Inc. at that time. The production started in 1977 at the factory with a covered area of 90.000 m2 and the sales were extended to 60 provinces in Turkey through 186 organized dealers . Until 1988, the Company produced tires under the Lassa brand, expanding its product range from tires for passenger cars, trucks and buses to farm and off-the-road vehicles.
In response to the developments in the world tire industry, a joint venture agreement was signed between the Bridgestone Corporation of Japan , one the world's largest manufacturers of tires and the Sabancύ Group , on November 1st, 1988, each party holding an equal share in the new Company. As a result of this agreement, the Company name was changed to BRISA Bridgestone Sabanci Tire Manufacturing and Trading Inc . On July 1st, 1989, the groundbreaking for the new plant was completed, and finally, on November 1st, 1990 mass production of tires started at the new plant, which was installed within a covered area of 196.000 m2 and equipped with the state-of-the-art technology.
For Brisa , the new plant also symbolized a new concept of management, production and quality which has been as important as the advanced technology and the new machinery. Following the radialisation investment in 1997. Brisa factory now stretches over 260.000 m2 of covered area.
Today Brisa is the number one tire manufacturer in Turkey and the sixth biggest tire producer in Europe . Brisa has an internationally recognized record of achievements in Total Quality Management - TQM , targeting total customer satisfaction, and continues to build its future on business excellence.
Our Mission
To develop only tires of superior quality, and to provide production, sales and after-sales services at the highest standards and, at the same time, to fulfill the expectations of:
Our Customers by offering them products of superior quality with an outstanding service,
Our Partners by realising for them a value-generating company,
Our Employees by providing them an excellent workplace environment,
Our Society through maintaining our superior performance in corporate citizenship.
Our Vision
Brisa offers and will continue to offer products of superior quality and value at both domestic and international markets. For Brisa, quality is the art of conducting business. Brisa, in principal, seeks to generate and offer consistent benefits for all its stakeholders. Brisa targets to be the indisputable leader in home market for all vehicle tires. Brisa aims to implement the state-of-the-art products and production technologies of Bridgestone and to develop with an international distribution network as a preferable resource with superior quality. Brisa, maintaining high corporate standards, fully respects the codes of fair and ethical practice in business. The well-trained and highly motivated employees of Brisa are the key to success in Company's business. Brisa will continue to show consistent efforts for further development of Company employees and to maintain the excellent workplace environment. Brisa, supporting sustainable development, is a resource-conscious Company, protecting environment.
Brisa Values
To search for quality in every work we perform.
To serve our customers with enthusiasm.
To welcome continuous improvement and change in all we do.
To prioritize trust, respect and honesty in our relations.
To be proud of our work, products and the reputation of our Company in society.
To conduct a fair, impartial and equal practice among our employees.
To establish an honest and open dialogue.
To encourage team-work.
To harmonize speed and excellence:
- On time decision-making,
- In implementation and follow-up of the projects,
- In speeding up the successful performance of our Company through the use of digital technology.
To help employees develop responsibility to contribute to successful Company performance.
Production and Products
Brisa has one of the world's largest tire production facilities under a single location where over four hundred different types of tires are produced. Brisa, utilizing the world-leading Bridgestone technology in tire industry, consistently increases its product range to maintain and reinforce its competitive position at both domestic and international markets.
Within the annual export sales summing up to USD 100 million, Lassa tires produced by Brisa are marketed in 33 countries worldwide, primarily in Europe where 2700 sale points are in service of Lassa customers. Brisa, at the same time, produces and exports Bridgestone branded tires to fulfill the demand from Europe and Middle East. Celebrating its 30th year in tire industry in 2004, Brisa is the leader of domestic replacement market, serving through 400 Lassa and 150 Bridgestone dealers nationwide.
2003-2008 Investment Programs
Under the influence of economic growth and expanding potentials, the increasing production in local automotive industry through globalization that calls for ever-growing demand for tires in Turkey as well as growing needs of Bridgestone, the partner of Brisa, in Europe and the business development plans for Lassa brand in selected markets abroad, a decision of USD 168 million investment was taken
To enable a technological breakthrough and modernization,
To increase the annual production capacity to 10.5 million tires,
To expand Brisa production facilities under a single roof, stretching over 300.000 m2 of covered area. |
